After several years at the forefront of the sleep industry, Natalie has innovated products and structures that have redefined comfort. Combining Natalie’s keen eye for technological advancements and devotion to environmental sustainability, she has been able to identify a suite of materials that resonate across all three of her brands.
Natalie has an innate ability to spot a gap in the market and innovate a product to suit the needs of a large group of consumers. Already the proud founder of trail-blazing brand, Growbright, a leader in the breathable cot mattress category, Natalie has designed an array of complementary products that work together to form the airnest System - an ultra breathable, 100% washable sleep space for babies. Growbright was founded after Natalie saw a need for a safer, cleaner, better cot mattress for her first child Liam.
by Natalie, Natalie’s luxury sleepwear and pillow brand launched just under two years ago and was created to reflect what Natalie felt was missing in the sleepwear industry. Sleepwear by Natalie is carefully curated with pieces that help you unwind without feeling undone, and it’s about bringing elegance back into the bedroom. The designs accentuate a body’s natural features and are created with sustainable, opulent fabrics that are made to stand the test of time.
The newest brand, Millo, was born out of Natalie’s desire to give foam-mattress offcuts another life, capitalising on their natural properties to create furniture that is lovable, luxurious and oh-so comfortable.
Millo is the seat in the house that everyone races to, the changeable piece that moves with your family, traverses seasons and encapsulates enduring design.
Natalie has a love for creating new brands and working on products and while Natalie will be enjoying having a Millo Moment for the time being, the next brand will be just around the corner.
